The Can Am Crew didn't start as a business. It started with cool rides, good pictures, and an Instagram page. People kept asking where the trails were, so Jesse started filming them.

At first, the videos were quiet. Then Jesse turned the camera around and started bringing people along for the ride. Today, The Can Am Crew has grown to more than 85,000 followers across our social media accounts and over 8,000,000 views on YouTube!

Somewhere along the way, an idea that started in our house became something more. Navigation tablets were the first real test of turning what the Crew had built into a product.

Then an unexpected job loss changed everything.

What had been a passion, a community, and a side project suddenly had room to become something bigger. That turning point led to Mud & Metal Offroad: custom cage builds, fabrication, repairs, powder coating, and the shop that exists today.